High End - Privacy Policy

Introduction

This is the Privacy Policy of HIGH END PTY LIMITED ABN 80 634 474 383 ("HIGH END", "we", "us" and when relating to us, "our"). We are committed to protecting the privacy of our contacts, customers, suppliers, and employees ("you" and when relating to you, "your") and complying with the Australian Privacy Principles set out in the Privacy Act 1988 (Cth) (Privacy Act) This Privacy Policy details in general terms how we collect, store, use and disclose your personal information under the Australian Privacy Principles.

HIGH END collects, stores, and uses your personal information as a data controller in connection with the use of the services we provide in our stores or on the HIGH END website ("Services") according to this privacy policy (Privacy Policy).

Information We Collect About You

1. The kinds of personal information that we collect include:

your name, residential and delivery addresses, telephone numbers, email and other electronic addresses;
your date of birth and gender;
commercial information, like products you purchased, considered, or viewed on the HIGH END website or app;
information about any feedback you provide, complaints you make and details of any products returned, and refunds provided, to you;

2. Other information we collect generally includes:

Website Browsing Information. When you visit the HIGH END website, app or any of our social media sites, we track information to assist us administering the website and analysing website usage. This information includes:
1. your Internet Protocol (IP) address;
2. the state or country from which you access the website;
3. date and time of your visit to the website;
4. the kind of browser or computer you use;
5. name of your Internet service provider;
6. web pages from which you link to our website or go to from our website;
7. the webpages within our website you view when visiting our website;
8. Geolocation if you access our website via a mobile device. You will have the option to turn off geolocation on your mobile device, but certain features in our mobile apps may not then work properly for you. As part of website browsing tracking processes described above, we use third-party technology , namely Google Analytics. We do not knowingly provide Google with any personal information as part of using Google Analytics. Further information about the Google Analytics privacy principles can be found at:Learn Google Analytics Privacy.

Cookies

We use cookies to personalise or enhance your user experience and to facilitate the tracking of session and cross session activities. A cookie is a small text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you personalise a web page, or navigate within a website, a cookie helps the site to recall your specific information on subsequent visits. Hence, this simplifies the process of delivering relevant content and eases website navigation by providing and saving your preferences and login information as well as providing personalised functionality.

The type of information that may be stored in a cookie includes non-personal information about you. Some examples may include a randomly assigned user or session identification number, the country where you are located, and your first name to welcome you back to the site. We reserve the right to share aggregated website statistics with third parties, but will not allow other companies to place cookies on ourwebsite unless there is a temporary, overriding customer value (such as merging into our website another site that relies on third-party cookies).

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. If you reject cookies by changing your browser settings, then be aware that this may affect the functionality of our website.

How We Collect Your Personal Information

1. Directly from you

We will usually collect personal information directly from you when you provide it to us. You might do this, for example, when you purchase or order any of our services or products on the HIGH END website or app or if you participate in one of our competitions.

2. From third parties

We collect your personal information from social media and video sharing sites like Instagram, Facebook, Twitter, Pinterest, YouTube, WhatsApp, Zendesk, webforms and SMS for clientele communications. This includes your email address if you sign-up to our newsletters and your username or handle if you follow HIGH END's social media accounts.
We also use a social media reporting tool, which provides us with usernames and handles of our social media followers.

How We Use Your Personal Information

We collect, hold and use personal information in order to:
1. improve our Services;
2. conduct data analytics;
3. communicate with you and receive, process, confirm, send, and track your order and requests;
4. provide you with an optimized customer experience;
5. inform you of our new products and offers and conduct direct marketing activities;
6. safeguard against fraudulent purchasing activity;
7. communicate with you regarding gifts and special offers;
8. communicate with you concerning your questions, comments, or concerns;
9. troubleshoot where necessary, diagnose technical and service problems, and address any issues you have with our Services or the HIGH END website and app;
10. provide personalized Client Services support;
11. process returns;
12. create and manage your user account;
13. maintain your purchase history and style preferences;
14. provide you with access to services such as our wish list or leaving items in your bag;
15. administer the HIGH END website or app and improve its usability;
16. track user movements on the HIGH END website;
17. gather broad demographic data for aggregate use for benchmarking and marketing;
18. employ competent and diligent personnel

Disclosing your personal information

We understand how important it is to keep your personal information private, so we will disclose personal information we have about you only in certain specific circumstances, when:
1. you agree to the disclosure; or
2. we use it for the purposes we collected it; or
3. disclosure is required or authorised by law.

Disclosure of Information Outside the Jurisdiction of Collection

We do not disclose personal information to overseas recipients, unless you have authorised or otherwise instructed us, whether expressly or impliedly, to do so.
When you provide personal information, the information/ data may be sent to servers located in Australia.

Opting Out of Marketing Communications

We may, from time to time, send you newsletters, invitations and updates about our services. You can opt out of receiving further such communications by notifying us using our contact details below by clicking the "unsubscribe" option at the bottom of any marketing e-mail received from us.

How We Hold Personal Information and Keep it Secure

We hold your personal information in a combination of hard copy and electronic files. We may use third party information system providers who may store or have access to your personal information. We may combine personal information we receive about you with other information we hold about you. This includes information received from third parties.

We take appropriate security measures (including physical, electronic and procedural measures) to help safeguard your personal information from unauthorised access and disclosure. We want you to feel confident using our Services. However, no system can be completely secure. Therefore, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, searches, or other communications will always remain secure.

Access & Correction of Information About You

If you would like to request access to, or correction of, your personal information we hold, please contact us. Unless we are subject to confidentiality obligation or some other restriction on giving access to the information and we are permitted to refuse you access under the Privacy Act, we will endeavour to make your information available to you within 30 days.

We may recover from you our reasonable costs of supplying you with access to that personal information. However, we will not charge you for the making of the request or to correct or update your personal information. If we refuse to provide you with access to, or correct, your personal information, we will notify you of our reasons to the extent required, and what steps you may then take.

Privacy Complaints and Further Information

If you have a query regarding how your personal information is collected, stored or used please contact us. We will attempt to respond within a reasonable time. If you are not satisfied with our response, you may seek a review by contacting the Office of the Australian Information Commissioner using the information available at.https://www.oaic.gov.au/privacy/privacy-complaints

Governing Law

This Privacy Policy is governed by Australian law, including the Privacy Act 1988 (Australia) and the Australian Privacy Principles.

Changes

If we decide to change our Privacy Policy, we will post a copy on our website. We reserve the right to revise and amend our Privacy Policy from time to time and any revised version will be deemed to be applicable from the first date of publication on this website.

Withdrawing Consent for Marketing Communications

If you wish to withdraw your consent for us to send you marketing communications, you can do this as follows:

through your account settings on our platforms under "My Account"> "Notification Settings";
to withdraw consent for marketing emails - by clicking on the "Unsubscribe" or"Update your preferences" link in the email; or
by contacting us (go to the "CONTACT US" section on our platforms under 'My Account '). Once we receive notification that you wish to withdraw your consent for receiving marketing communications, it may take up to five (5) business days for your withdrawal to be reflected in our systems. Please note you may still receive marketing communications during this period.

If you withdraw your consent to receive marketing communications through a specific communication mode (e.g. SMS) we may still contact you via other communication modes you have subscribed to (e.g. email).

If you withdraw your consent for us to use and process your Personal Data for the Purposes or the Additional Purposes or for other purposes, we may no longer be able to provide you with the related products, services or benefits associated with our promotion.

Please note it is not possible to unsubscribe from non-promotional (transactional) communications relating to your online orders or sales or the operation of your account.

Deleting your High End Account

You may delete your account by logging in to your user account on the Website or App under "My Account> Information" and clicking the "Request to delete account" button. We will process such a request within a reasonable time from receiving notice from you of your withdrawal of consent. Once the processing is complete, we will no longer collect, use and/or disclose your Personal Data, except to the extent we retain your Personal Data for fraud, product recall, compliance, regulatory or other legal purposes.

Other requests to delete your personal data

If you wish to submit other requests in relation to the deletion of your personal data, please contact our customer service at clientservices@highend.app

Our Contact Details

If you have any questions about this Privacy Policy or your rights, please contact us via email at email address: clientservices@highend.app.

Version: June 2023